Blog
Field notes on getting a brand onto independent shelves across the NYC tri-state: wholesale strategy, retail buyers, and what actually moves product into stores.
How to actually get your brand into retail
Getting a consumer brand onto shelves is a full-time sales job: reaching the right buyers, presenting the line, and working the follow-through. Here's how placement really happens — and where a broker fits.
Why a broker beats cold outreach every time
Cold outreach treats retail like a numbers game. It isn't. Getting onto shelves takes dedicated representation and follow-through — which is exactly what a broker on retainer does full-time.